Chas Martin, creative director, on creativity and innovation

Compliance and Innovation in perspective

Chas Martin — Sat, 19 Jul 2008 09:11:50 +0000

Situation: Your organization is burdened by a series of new rules with which it must comply. All organizations in your industry are subject to the same rules. The simple solution is to identify the path of least resistance – the solution that creates minimal disruption. That solution will probably be predictable. It will meet the requirement and probably nothing more.

The path of least resistance is also the path of least responsibility for protecting long term stakeholder value. The predictable path is the one that trades short term compliance for future competitive advantage.

An innovative organization, however, will see the problem differently. Instead of a restriction, it will identify the emerging industry pattern and will find the path which creates differentiation. Exploiting this path leads to new opportunity.

Bob Willard has authored numerous books on the business case for sustainability.

Strategy and Innovation generate competitive advantage

Chas Martin — Mon, 14 Jul 2008 16:58:16 +0000

Over the past few years, I’ve seen many excellent speakers on the topic of breakthrough innovation and creative problem solving. Among the more interesting were: Claudia Kotchka, Clayton Christensen, David Swift, Renee Mauborgne and Vijay Govindarajan. What intrigued me about these speakers was their focus on shifting the frame of reference in order to identify breakthrough innovations. Innovation and strategy are not separate steps, but create a dynamic platform

I see it this way: If innovation is not strategic, it’s not innovative enough. If strategy is not innovative, it’s not an effective strategy. It’s that simple.

Innovation in a deep economy

Chas Martin — Mon, 07 Jul 2008 18:53:07 +0000

Bill McKibben, in his book, Deep Economy, illuminates several excellent perspectives on the state of the globe. More interestingly, he addresses the responsibility of innovation.
He begins with an analysis of “more and better.” These two foundation principles of progress part ways once a stable quality of life is achieved. Beyond that, he says, more is not necessarily better. More does not guarantee happiness, but at some point conflicts with it. The average home in the U.S. is double the size it was several decades ago. The number of occupants has dropped. The storage industry has grown and prospered because in spite of the vast amount of space we live in, we still don’t have enough room for all the stuff we have acquired.
That hunger for more is driven globally by media images promoting lifestyles that worship more. More is at the root of a growing imbalance.
He cites numerous innovations

Innovation is the white space

Chas Martin — Mon, 19 May 2008 16:29:48 +0000

In sculpture, it’s the negative space – what isn’t there – that makes what IS there so powerful. Negative space, also known as white space, is where nothing appears to be.

In a positive focused society, we see what is, and rarely take the time to consider what isn’t. We focus on the solid and tangible, forgetting that it is the intangible compliment that completes the whole picture. Think yin yang. Positive and negative are rarely equal in size and shape, but always equal in importance.

In bonsai, it’s the space between the branches that creates a sense of movement.

Strange Incongruity

Chas Martin — Tue, 11 Mar 2008 00:17:04 +0000

Creativity for some comes as a flash of inspiration or insight. For people who consistently generate creative ideas, that flash is no coincidence, but the result of an awareness of intersecting paths. By focusing our attention on information that does not fit accepted pattterns, we force our brain to lower its associative barriers and establish new meaning. In the process, new realms of possibilities unfold.

In this second excerpt from Lea Redmond’s thesis, she reveals how the curious workings of presuppositional frameworks create these associative barriers. Their effect is illustrated with the story of the rice-boats from David Abram’s book, The Spell of the Sensuous. This example shows one way that presuppositions can be revealed and questioned. (See previous excerpt Mistakes and Possibilities).

A “strange incongruity” is a phenomenon that catches us off guard

Thinkholes: How Predictability Undermines Competitive Advantage

Chas Martin — Thu, 14 Feb 2008 00:30:36 +0000

Think about the holes we dig ourselves into with the assumptions we make every day. In a rush to make timely decisions, meet inflexible deadlines, or conserve our limited time, we default to reliable decision-making patterns. The result is a failure to differentiate ourselves, our projects or our organizations. Our decisions follow a very calculated and very predictable course of action.

Mistakes and Possibilities

Chas Martin — Wed, 06 Feb 2008 03:14:44 +0000

I recently connected with Lea Redmond, the insightful writer/artist and founder of Leafcutter Designs. We share a common interest in David Abram's book, The Spell of the Sensuous. Abram succeeds in connecting the patterns of organic energy with speech, the alphabet, written language and scientific explanations. He weaves this incredible string into a rich path that includes anthropology, ecology, philosophy, mysticism and science. It is not a simple journey, but an enlightened one. The depth of his research and breadth of his references gives this book a magnitude of uncommon proportion.

"Our understandings rest upon our presuppositions which filter how we see the world," says Redmond. Abram's book begins with his surprising experience of an Indonesian ritual. Leaves are folded into little boats, filled with rice, and given to the "house spirits," (which end up being ants). In Lea's thesis, she takes a close look at Abram's experience by considering the relationship between presuppositions and insights - mistakes and possibilities."

With her permission, I am including an excerpt from her thesis:

There is not a “right” and a “wrong” way to see because there are no neutral interpretive categories. This is because interpretation involves the projection of a certain range of possibilities that will cut off other possibilities.

The Front End of Innovation Conference - Europe 2008

Chas Martin — Tue, 05 Feb 2008 22:46:59 +0000

Knowledge workers as baggage handlers

Chas Martin — Sun, 27 Jan 2008 19:01:39 +0000

Sustainability is the driver for innovation

Chas Martin — Fri, 19 Oct 2007 18:04:45 +0000

Burt Rutan cited crisis as the primary reason for U.S. successes in the space race of the 1960s and 70s. Fear that foreign satellites could control outer space created a sense of urgency that resulted in rapid and far reaching innovations. One out of every thousand U.S. patents belongs to NASA. The agency holds over 1,400 aeronautical patents alone. Innovations impacted society as a whole as consumer products adopted and integrated these patents.

Putting humans into space required broad design thinking – an ability to grok the entire issue and integrate diverse resources and processes into a single effective system. Success required far more than constructing a rocket. It involved innovation throughout the entire supply chain, ground support system, life support system, global tracking system, training system, public relations system and many others.

Ray Anderson, CEO of Interface, Inc. and self-described radical industrialist, views global warming as a crisis of even greater proportion. But he sees it as an opportunity more than a crisis.